How to Embrace Your Newbie Fears and Start Earning

Newbie Blinkers

The Blinkers You Must Have to Get Rid of the Newbie Dilemma

What do you think of, when you look back on 2017?

Do you despair at other people’s progress and feel anxious about your own success? Do you feel overwhelmed about your inadequacies?

Or do you think of what you learned and discovered about your own success?

Let’s look at My Freelance Business in 2017

I must confess, I’m a little jealous.

I have read about newbie freelancers who made an average of over $1,000 in their first month of freelancing. That’s one thousand dollars in the first month. Their web traffic and email list is growing, and here I’m delighted with writing for my first client.

It took me a year to make my first $20. I’m serious twenty dollars.

I know part of my problem; lack of confidence and dancing around the idea of finding a perfect niche.

For a whole year, I worried about my weaknesses

I’m not a good writer. I don’t have a perfect niche. Who would hire me? I’m not creative. I’m a slow writer. My English is not perfect.

I thought the only solution was to enroll in many courses. And many promised enormous results in a short period of time. So, I enrolled the more.

While these courses are valuable, I wasted time reading without writing. One fact I ignored…No one will pay me a dime, by reading about copywriting without practice. I hid behind courses to cover up my lack of confidence.

I suffered information overload but I never wrote anything. A grave mistake. Remember, people reward you for your output, not effort. It was like chasing wind.

But, I’ve learned to turn each weakness into a strength.

Instead of worrying about my incompetence, I read more and seek feedback. I find people to emulate. I practice how they write. I’m learning to accept that, I don’t have to be perfect from the onset. Perfection comes with time and practice. There is no end to learning. Even the best of them all was once an amateur.

Slowly, I built up the confidence to write and share what I write. Embrace your weaknesses and work to work on them. You will never learn unless you practice.

When learning a skill, there is no fixed destination. Think about your best singer, they still find weaknesses in their singing. To improve, they still practice. They still want to get better. So should you.

Finding Inner Peace in Chaos and the Mini-breakthrough

Starting the freelance business was like walking around in the jungle. Without a clear direction. The website is full of information about everything. This course and that niche. All promising a successful career at the end. The newbie dilemma. And so, I was cough up in analyzing them.

Lack of confidence and analysis paralysis got me chained like a dog.

But what surprised me most is how much I have learned about myself. About setting my own boundaries, navigating my own route and when to find the right balance.

To start off, I had to stop reading and finding the perfect niche. I started to write and write more. Every day I write at least 500 words on any topic. Whether for myself or a client, I must write. I practice on various things such as; crafting headlines, opening paragraphs, conclusions or about types of writing.

That is about writing. But what about the question of finding a niche?

You might expect me to say defining a niche is better than being general.

But I’m not sure.

You will agree with me, finding a niche can be one of the frustrating exercises, especially for a newbie. I got stuck trying to define my perfect niche. I spent hours, days and months gloating over “the perfect niche syndrome”. I dismissed each suggestion as soon as I wrote it down. I went round in cycles, like a cat trying to catch its own tail. Frustrating right?

Don’t waste time trying to figure it out. If you are like me who gets bogged down in over analysis and perfectionist syndrome. Start writing about anything. It is the only way to discover what you like. Consider your niche a work in progress and move on. Your niche will evolve over time. Only then you will choose between money and passion.

I haven’t found my niche yet, but I have decided to embrace any opportunity. Whether I’m competent of not. According to Richard Branson;

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”- Richard Branson

Take advantage of the opportunities. Start.

And by the way, I landed my first client when I allowed myself to be open-minded. More than before, I have decided to take advantage of all opportunities. So, allow yourself to discover, to explore and to learn.

The world will tell you what you should do

The world will tell you what to do and should be.

But the truth is inside of us. You must define it yourself.

To find yourself, you must try various things. It is a trial and error. There is no perfect niche, no perfect pitch or proposal. I tried to emulate other people’s templates, I never landed any job. I landed my first client when I drafted a proposal in my own way. I discovered my own way after trying failing many times. Do not be afraid to fail. Some lessons are best learned in failure.

Find the courage to listen and accept yourself. Step by Step, you’ll find your way.

Every Newbie Needs a pair of blinkers

Blinkers are the black eye patches that horses wear so they don’t get distracted by traffic. Because of those blinkers, the horses are focused on moving ahead.

Every newbie needs to get a pair of blinkers, too. To help stay on course. To avoid being distracted by shiny objects; new courses and niches. To stop trying to find the perfect blueprint. Life has no guarantees.

Don’t make the same mistakes. Put your blinkers on. Get your work done. And be proud of your efforts.

What would you love to do in 2018? What is that silent voice, your inner child telling you?

I wish you happy holidays and 2018 full of insight, inspiration, and creativity.

This article How to Embrace Your Newbie Fears and Start Earning was was originaly published by Thrive Global

These 3 Keys will Make Your SEO Copy Get Found on Google

The rise of smartphones and tablets has seen companies adopt digital marketing strategies to complement their existing traditional marketing efforts. Small Companies are looking for ways to make their strategy more effective.

They need their old websites updated.

No matter what type of web-content you write, you can increase its value by including an SEO component.

Search Engine Optimization helps search engines like Google serve your copy up to interested searchers.

To write an effective SEO Copy, you must provide valuable and relevant information to your audience. You must also include the “signals” to search engines that help recognize who your copy is meant for.

The goal of SEO copy is to:

  • Get more pages of a website found by the audience who is interested in them …
  • To cultivate a following of regular visitors …
  • To rank better on search engines …

I have three keys I count as my favorite and would recommend to anyone.


If you stuff your site or your site with page after page of subpar copy, even if it ranks well on search engines (and Google’s Panda update has pretty much seen to it that it won’t), you’ve still failed because you won’t hold an audience.

While the primary keyword is important, make sure it reads naturally, avoid adding keywords just for SEO.

Always write high-quality copy that provides value to your audience.


The second key of good SEO copy is clarity. This is how you communicate with both your visitors and search engines what your copy is about. This typically boils down to well-chosen and well-placed key phrases and well-written titles and headlines.

External and Internal Links

People find good content on other websites as often as they find it through a search engine. And search engines use links from reputable sites to find and rank content as well. You must link to other relevant sites and create quality content that other sites will be willing to link to.

Within your website, you must also have internal links that help people and search engines see what your site is all about and to decide what is most important within your site.

Google and other search engines work hard to return high-quality, relevant content in their results pages.


Case Studies: The ideal Marketing Strategy Right Now

Marketing Strategy


Many businesses in your niche are competing for clients’ attention. It is not enough to market yourself through brochures, websites and wait for your client to come. Customers care about what you can deliver rather than what you say about yourself.

The effective way of doing this is through Case Studies. They tell your brand story from your customer’s perspective.

Why are case studies important?

Now that you have an overall overview of the value of case studies, let us now focus on two main reasons why adding case studies to your marketing strategy is invaluable.

  1. You stand out as a leading provider in that industry.

Case studies give you an opportunity to showcase your key clients. When you are creating case studies you definitely approach your best clients. This takes attention off yourself to your customer experience.

The fact that companies such as Safaricom, Cocacola or any other organization is willing to back you up, speaks volume about your brand.

Such clients are invaluable in providing proof that you are the best in the market offering value. Your prospective are more likely to be converted because they admire similar outcomes.

     2.  Enhance your brand credibility

Case Studies prove that you can deliver your promise based on real stories. According to one marketing Guru, Bob Bly…customers make emotional decisions purchasing then justify their decision with logic. Case studies give this kind of logic.

Also, just like when you are shopping especially online, you want to see customer reviews. Your prospects also want to see the kind of experience other people have had with your products. They endorse your brand especially when direct quotes are included.


There is no better way of telling your story and growing your business than using your customers’ own voice backed by a well done case study.

How to Get More Business with White Papers

Get more business

Creating a White Paper can be a powerful marketing strategy for your business


What is the first thing that crosses your mind when you hear “white papers” ? If you have never written, read or heard of it, you can think it is a plain printing paper or academic paper. Well, you are not far from the truth.

The white papers i want to talk to you about are different. These are research-based reports whose main goal is to explain a problem and how to solve them. In fact, White papers are more like Informational Papers. Companies use white papers to generate leads, nurture prospects, and build mind-share.

In this post, i am going to show you how to get more business with white papers.

So what exactly is a white paper?

A white paper is a document that argues a specific position or solves a problem for its audience.

Michael Stelzner describes white papers as “persuasive documents that usually describe problems and how to solve them”. A white paper’s objective is to market a product, service, process or idea by educating potential buyers about that product, service, process or idea with valuable and credible information.

That explains that much. But, how can you make good use of white papers to generate business?

How can you make use of white papers?

You can use white papers to market or sell high-priced as well as complex products and services. Those that involve many decision makers, who need a detailed evaluation of options. These include expensive software systems, medical equipment, training programs, consulting services etc.

Your prospects need to be able to justify an important buying decision. They need credible information to make the right decision. That is why white papers come in handy. White papers provide information and statistics to help buyers assess available options.

So, when can you use white papers?

There are three distinct stages in product evaluation. These are Lead Generation, Formal Evaluation, and Final Buying Decision. Others include; redefining your market share and educating your sales force.

Let us look at how white papers come in handy.

a) Lead Generation

A white paper helps a B2B buyer understand an issue, solve a problem, or make a decision. Most business people google their issues and problems. A white paper illustrating an industry-wide problem, backed with good promotional content should appear in search engines.

As a promoter for this white paper, you can follow up with the perspective, to see if there is an opportunity to start a conversation.

b) Formal Evaluation

Decision makers use white papers to gather relevant information and weigh different options. They can create an evaluation criterion and a short list of products and services as well as vendors.

c) Final Buying Decision

A buyer or buying committee can use white papers to make a final decision. The prospects at this stage ask very difficult and often very technical questions. Your white paper will be very instrumental at this stage.

d) Educating your salespeople

Your sales team can use the same proof and arguments to interact with prospects. Not only that, they can pass it to possible buyers as handouts. Vendors compete for buyers limited time. You are most likely to get in front of your competition if you have a better white paper which can pay off in more sales.

e) Redefining your market share

Sometimes your company may want to shake up the market space, expand or shrink to refocus. These efforts can be very challenging. White papers explain the challenges or opportunities facing it and why the management wants to take the new direction.

How to figure out if you need one

Ask yourself these three questions to determine whether you need white papers.

  1. Does your company sell something new?
  2. Is your product or service complex, that requires more explanations?
  3. Is your product or service expensive?

If your answer is “Yes” any of these questions, you may need a white paper. But if you answered “Yes” to either two or all the questions, then you definitely need a white paper.

Once you have your white paper completed, you can use it in many ways. You can create a landing page with an abstract and feature it on your website. You can also email it to your perspective and promote it on your social media. You may blog about it, or better still publish a press release. You can also arrange to give a talk at a local industry association meeting and pass the reports out there.

That’s all I’ve got for you. Still, have questions? Drop me a line below, and as always, thanks for reading. or visit us at